A website is one of the most critical tools a business can have. It allows customers to access information about the business at any time, which is vital as most consumers look to the internet as their main resource for information. A Website also offers great opportunities for marketing, such as increasing brand awareness. Almost every business today has a website of some kind, and this is why it has become imperative to not only have a webpage for a business, but one that is optimized and tailored to best suit their target audience’s needs. Like designing a product, a website should be a marriage of form and function, where it is visually appealing to the customer, does not distract from the focus, and functions properly.
Some of the most important aspects of a good company website include: use of photography, graphics, a memorable logo, the site’s interactivity, and keeping a blog.