The solar market is growing exponentially, which means it is also becoming increasingly crowded and competitive. With large solar corporations expanding into new regions across the country, it is becoming more difficult for independent solar dealers to be successful and grow their businesses. This means that it's more important than ever for small- to medium-sized solar companies to find ways to differentiate themselves and stand out from the crowd.
With an annual growth rate of nearly 60% over the last decade, it's clear that solar is now truly a product for the masses. It's is no longer a niche market: it's more accessible, and easier to sell, than ever. While this boon is great news for the industry as a whole, it presents new challenges to smaller solar companies, both those who have years of experience and those who are looking to get started. Solar customers have more options than ever, both in terms of the actual products they buy and who they buy them from. Small solar dealers must learn to navigate an industry with far more competitors and greater choice for the consumer.
So how do you navigate this new, competitive solar market? The key is identifying your competitive advantages and using them to set yourself apart from the competition. This might sound like it's easier said than done, so, we've created a comprehensive guide to help you find solar success, Standing Out From the Crowd: How to Differentiate Your Solar Business. You'll learn about:
- Overcoming the Walmart effect, and thriving in the face of competition from large national brands
- Finding, and building, your solar niche
- How to identify your competitive advantages--and your competitors' weaknesses
- Assessing your business, your market, and the opportunities available to you
Click here to download Standing Out From the Crowd: How to Differentiate Your Solar Business.