The solar market is growing exponentially, presenting both opportunities and challenges for smaller solar businesses, who must compete with the large, national brands entering their markets. Although taking on the big guys can seem daunting, it’s important to keep in mind that in every instance, and in every market, there are small businesses that survive, and in many cases even thrive, in the face of competition from large national brands and retailers.
What is it about these companies that allows them to succeed where many fail, and how can you prepare your business to be one of these success stories? The secret is a strategic, well-developed sales and marketing plan that will help you grow your business, reach the right customers, and give you a competitive edge in your area.
However, actually creating that strategic plan is easier said than done, especially when you're a small business owner with many competing priorities. You're not alone: a recent survey found that 62% of solar dealer-installers consider marketing to be "Very Difficult" or "Difficult" to manage. But the value of taking the time to step back, plan, and allocate resources to marketing can't be dismissed, because differentiation and promotion can make or break your business.
That's why we've created a comprehensive guide to establishing a solid sales and marketing foundation in our new ebook, Solar Marketing Insights: How to Thrive in the Competitive Solar Market. We talked to three solar sales and marketing experts on ways to help you grow your business, set yourself apart from your competitors, and leverage the assets and activities you're already putting to use in your day-to-day work, including:
- The solar customer purchasing process
- Techniques for connecting with your customers
- Top solar marketing activation channels
- Best practices for every step of the buyer's journey, from awareness to post-installation
- Tips for differentiating your business
- Putting marketing strategy and knowledge into practice
Click here to download Solar Marketing Insights: How to Thrive in the Competitive Solar Market.