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AllEarth Solar Power Dealers Blog

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5 Important Visual Aspects of a Solar Website

Posted by AllEarth Renewables on June 9, 2017

A website is one of the most critical tools a business can have. It allows customers to access information about the business at any time, which is vital as most consumers look to the internet as their main resource for information. A Website also offers great opportunities for marketing, such as increasing brand awareness. Almost every business today has a website of some kind, and this is why it has become imperative to not only have a webpage for a business, but one that is optimized and tailored to best suit their target audience’s needs. Like designing a product, a website should be a marriage of form and function, where it is visually appealing to the customer, does not distract from the focus, and functions properly.

Some of the most important aspects of a good company website include: use of photography, graphics, a memorable logo, the site’s interactivity, and keeping a blog.

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Topics: Selling Solar, Solar Marketing, Solar design, Dealers

What Does a Dual-Axis Solar System Installation Require?

Posted by AllEarth Renewables on April 26, 2017

One of the keys to success when growing a business, in the solar industry or otherwise, is watching for opportunities and new markets. While most solar dealers are already offering roof-mount solar, fixed ground-mount solar, or a combination of the two, you may find that you need to add a new product to your offerings, such as a dual-axis tracker, to differentiate your business or to meet customer demand

If you've been focused on fixed solar, moving towards tracking systems might seem intimidating. Luckily, these technologies are generally designed to have a simple, straightforward installation process that can take as little as one day! Read on to find out what a dual-axis solar system requires.

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Topics: Solar System Installation, Dealers

The North Bay's Largest Recycler of Rubble Materials: A Solar Tracker Case Study

Posted by AllEarth Renewables on April 19, 2017

Learn how one business was able to meet both their economic and environmental goals by going solar.

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Topics: Dealer Success Stories, Green Companies, Small Commercial Solar, Social Responsibility, Customer Success Stories, Consumer, Dealers

Solar Tracker Installation Tips: Panel Installation & Chain Fall Safety

Posted by Dick Hopwood on April 12, 2017

Last month, I ended Hint #4 by discussing options for securing the frame to the mast after landing it onto the can. Most of the time, the AER installation crew secures the frame to the mast and then breaks for lunch. Logistically we sometimes use this time to have someone install the load center onto the mast and wire the SO cables to the breakers. If the underground AC run from the grid has been installed, completing this wiring can also occur now if time permits. This allows the panel installation to be completed and the tracker is immediately ready to power up. As I always say, remember, your objective is to install an AllEarth tracker in one day!

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Topics: Solar System Installation, Solar Tracker Install, Dealers

5 Common Solar Sales Mistakes Dealers Should Avoid

Posted by AllEarth Renewables on April 6, 2017

Developing an effective solar sales strategy can be challenging: when you're facing tough competitors in a crowded market, dealing with varying customer needs and values, and finding creative ways to offer value, it's easy to overlook the basics. Don't let common sales mistakes get in the way of you closing sales and growing your business - here are the top five to avoid.

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Topics: Selling Solar, Solar Marketing, Dealers

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