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AllEarth Solar Power Blog

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5 Important Visual Aspects of a Solar Website

Posted by AllEarth Renewables on June 9, 2017

A website is one of the most critical tools a business can have. It allows customers to access information about the business at any time, which is vital as most consumers look to the internet as their main resource for information. A Website also offers great opportunities for marketing, such as increasing brand awareness. Almost every business today has a website of some kind, and this is why it has become imperative to not only have a webpage for a business, but one that is optimized and tailored to best suit their target audience’s needs. Like designing a product, a website should be a marriage of form and function, where it is visually appealing to the customer, does not distract from the focus, and functions properly.

Some of the most important aspects of a good company website include: use of photography, graphics, a memorable logo, the site’s interactivity, and keeping a blog.

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Topics: Selling Solar, Solar Marketing, Solar design

5 Common Solar Sales Mistakes Dealers Should Avoid

Posted by AllEarth Renewables on April 6, 2017

Developing an effective solar sales strategy can be challenging: when you're facing tough competitors in a crowded market, dealing with varying customer needs and values, and finding creative ways to offer value, it's easy to overlook the basics. Don't let common sales mistakes get in the way of you closing sales and growing your business - here are the top five to avoid.

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Topics: Selling Solar, Solar Marketing

Standing Out From the Crowd: How to Differentiate Your Solar Business [Free Guide]

Posted by AllEarth Renewables on March 10, 2017

The solar market is growing exponentially, which means it is also becoming increasingly crowded and competitive. With large solar corporations expanding into new regions across the country, it is becoming more difficult for independent solar dealers to be successful and grow their businesses. This means that it's more important than ever for small- to medium-sized solar companies to find ways to differentiate themselves and stand out from the crowd.

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Topics: Selling Solar, Solar Marketing

Solar Marketing Insights: How to Thrive in the Competitive Solar Market [Free Guide]

Posted by AllEarth Renewables on February 8, 2017

The solar market is growing exponentially, presenting both opportunities and challenges for smaller solar businesses, who must compete with the large, national brands entering their markets. Although taking on the big guys can seem daunting, it’s important to keep in mind that in every instance, and in every market, there are small businesses that survive, and in many cases even thrive, in the face of competition from large national brands and retailers.

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Topics: Selling Solar, Solar Marketing

Positioning Yourself for Solar Marketing Success

Posted by AllEarth Renewables on January 3, 2017

Solar marketing, especially for local or regional, small- to medium-sized businesses, can be a challenge. Often, individuals in these companies have to wear a lot of hats (according to a 2015 Energy Trust survey, as many as five on average), with marketing simply being one of several competing priorities. When you're being pulled in so many directions, without a dedicated staffperson to execute marketing operations, it's something that can easily fall by the wayside. 

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Topics: Selling Solar, Solar Marketing

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