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AllEarth Solar Power Blog

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Risk and Reward: Navigating a Competitive Solar Market

Posted by AllEarth Renewables on August 31, 2016

As the solar market continues to grow and mature, large companies are increasingly trying to create national solar brands that capitalize on this consumer interest. While this is great for the expansion of the solar industry, it can present some challenges for smaller solar businesses when a corporation enters a new market. It’s important to have a plan in place: what are you going to do when the big solar retailer opens up a franchise in your market and starts spending time and money to sell their systems to your customers? This is a moment of truth for you and your business, offering both great risk and great opportunity.

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Topics: Selling Solar, Solar Industry, Solar Marketing

How to Thrive in a Competitive Solar Market

Posted by AllEarth Renewables on August 25, 2016

The solar market’s rapid growth has made it a very attractive industry for businesses large and small. Solar power was pioneered by small entrepreneurs and passionate users (with just a truck and some panels, you’re in business). But as the solar market has increasingly showed its true potential, more and more companies have jumped on the solar bandwagon, and now there are a multitude of large, national brands competing with smaller businesses in markets across the country.

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Topics: Selling Solar, Solar Industry, Solar Marketing

The Tipping Point: Solar as a Mainstream Technology

Posted by AllEarth Renewables on August 17, 2016

In his classic book, Diffusion of Innovation, Everett Rogers defined the Innovation Adoption Cycle.  When a new product or service is introduced, it is first purchased by a small segment of the population he called Innovators. This is followed by Early Adopters, then Early Majority, Late Majority and, finally, Laggards. When a product hits the Early Majority Stage it starts to enter the mainstream market and reach a broader audience.

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Topics: Future of Solar, Selling Solar, Green Companies, Solar Industry

Maximizing Power Production in Small Commercial Solar Projects

Posted by AllEarth Renewables on May 12, 2016

-_Gary_Hall-_15-125-74_1.jpgWhen it comes to small commercial solar, return on investment is one of the key measures of a project's success. One of the best ways to get the most bang for your buck and meet your bottom line is reframing the way you think about the products and techniques used, and moving beyond the traditional dollar per watt measures. Thinking about production capacity, and your dollar per kilowatt-hour, will yield a much better picture of how your project will fare.

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Topics: Commercial Solar Systems, Solar System Issues and Considerations, Sizing a Solar System, Cost of Solar Systems, Selling Solar, Types of Solar, Energy Efficiency, Small Commercial Solar, Solar Industry, Power Production

One Million Solar Strong, and Growing

Posted by Andrew Savage on May 4, 2016

America has reached the milestone of one million solar systems installed nationwide. But what is even more remarkable is what that looks like in communities across the country, and what comes next.

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Topics: Vermont, Solar Jobs, Solar Industry, Tracker Customers

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