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AllEarth Solar Resources

Know Your Customer: A Guide to Understanding Your Solar Customer's Needs & Challenges

Know Your Customer: A Guide to Understanding Your Customer's Needs and Challenges to Improve Your Solar Sales

The starting point for developing a successful solar sales and marketing plan is to know exactly what your target customer wants and needs. Our new guide to closing more sales through customer insight tells you what you need to do to understand your solar audience's motivations, challenges, and needs, and to develop comprehensive buyer personas that will help you identify (and successfully target) future solar customers.

Download the free guide by filling out the form on the right.

You'll learn:

  • What motivates solar buyers
  • The key questions you should be asking your existing buyers 
  • A simple process for developing solar buyer personas 
  • How to use your new customer insight to close the sale